Having worked with hundreds of companies and their internal decision making teams I’ve seen a multitude of decision making styles. Some companies evaluate office space like buying a house where the decision is based more on feel. Other companies are very analytical and set up objective criteria to evaluate each alternative. And, there are many variations in the middle.
In my experience, companies that understand and embrace the importance of strategy when evaluating office space achieve better long term results. Strategy is one of those words that seems to be over used in business and has become a buzzword in sales and marketing. One definition I found in the Business Dictionary defines strategy as: A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem.
In my mind the key part of the definition is “desired future”. Bringing this concept back to office space, desired future could include ideal location, size of space, layout and design of the interior, image, cost and future growth or contraction requirements. Getting the answers to these questions typically takes some time, thoughtful study and consensus building with senior management. When done right this forms the foundation of an office space project and enables objective decision making and typically leads to a sustainable long term result.
Play the video below for more on this subject.